SearchCap: Google audiobooks, local spam & SEO metrics

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Google audiobooks, local spam & SEO metrics appeared first on Search Engine Land.

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Law firms spamming Google My Business: Don’t trust your money or your life to them!

Many local businesses are guilty of violating Google My Business guidelines to game the system, and columnist Joy Hawkins has observed rampant problems within the law vertical.

The post Law firms spamming Google My Business: Don’t trust your money or your life to them! appeared first on…

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SEO SWOT Analysis: Focus your efforts in areas that deliver results

Wondering where to start with your SEO strategy? Columnist Marcus Miller explains how to identify your business’s strengths, weaknesses, opportunities and threats to determine where best to direct your search marketing efforts.

The post SEO SWOT Analysis: Focus your efforts in areas that deliver…

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