Preparing for local reach in a ‘post-rank’ world, Part 2: Create content for local research

Columnist Megan Hannay takes a look at why big brands need to create in-depth local content to boost local reach, even in a world of “instant answers.”

The post Preparing for local reach in a ‘post-rank’ world, Part 2: Create content for local research appeared first on Search Engine…

Please visit Search Engine Land for the full article.

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