Salesforce have released their third annual ‘State of Marketing’ report, incorporating feedback from some 4,000 marketers worldwide to get a handle on how they see the evolution of the role of marketing, how teams are approaching data and customer experience and what digital marketing channels are drawing the most attention (and best results).
An artist's impression of the snake in the Colubridae family. Jim Robbins
When we try to picture the ancient world, one thing usually stops us: No matter how much we know about the shape of creatures past, their color is a mystery. Now, the reconstruction of green and black markings on a 10-million-year-old snake opens the door to discovering how other animal species looked as well.
While the gorilla genome was sequenced in 2012, it still had hundreds of thousands of gaps. Sergey Uryadnikov/Shutterstock
While it took over 10 years to fully sequence the human genome, modern technology means it is now much easier to decode the DNA of many other organisms. The information contained within each cell can provide a fascinating glimpse of what makes a species a species. Now researchers have managed to generate the most accurate reading of the gorilla genome, filling in hundreds of thousands of gaps. With this new information, the researchers hope they can meaningfully compare the gorilla genome with that of humans and other apes.
The oldest record of the malaria parasite Plasmodium is thought to be in 20-million-year-old amber. George Poinar, Jr., courtesy of Oregon State University
The evolutionary origin of the malaria parasite may be older than anyone thought. A new analysis of a 100-million-year-old insect preserved in amber shows evidence for the oldest ancestral strain of malaria, meaning it likely infected not just the ancestors of mammals, but dinosaurs too.
University of Tsukuba
Unlike mammals, a group of salamanders called newts can regenerate their limbs – repeatedly and at any age. According to a new Nature Communications study, adult newts have managed to secure their remarkable regenerative abilities, but they use a different mechanism than young larval newts before metamorphosis. The researchers hope these findings will provide clues for tissue regeneration and wound repair in other species, including ours.
Archaeological excavations in progress at Liang Bua on the Indonesian island of Flores. Liang Bua Team
Fossilized bones and stone artifacts discovered in a limestone cave on the Indonesian island of Flores suggest that Homo floresiensis – an extinct human ancestor nicknamed the Hobbit – may have died off tens of thousands of years earlier than we thought. The findings are published in Nature this week.
Artist's impression of a quasar. Wolfgang Steffen, Institute for Astronomy, UNAM, Mexico
A newly deployed space telescope has struck pay dirt almost immediately, discovering a quasar – a superheated region of dust and gas around a black hole – that is releasing jets at least seventy times hotter than was thought possible.
The Psychoactive Substances Act had been due to come into effect on April 6, but has now been postponed. r.classen/Shutterstock
A controversial piece of legislation designed to place a blanket ban on all so-called psychoactive substances in the U.K. has been indefinitely shelved after concerns were raised about its enforceability. Confusion has reigned ever since the act was first announced last year, largely because scientists and politicians have struggled to agree on which substances the new law actually prohibits.